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January 14, 2021 03:00 PM ET [15:00] (New York) | (01 hr) | Time Zone Converter

Join our expert panel as they provide an update on the tech devices we are using, media platforms we use & the evolution of SVOD since 2018.  We will also look at the continued power of in-culture content and recent cultural cross-pollination trends in overall content. 

By attending this webcast, viewers will be able to answer the following questions:

  • How is Gen Z -MC following Marie Kondo’s advice on “device decluttering?”
  • How has adult social media platform usage become more complex, and how has it more closely mirrored that of teens?
  • How has SVOD usage expanded rapidly since 2018?
  • What is the continued, almost universal, connection of Hispanic GEN Z teens to Spanish language media — and why?
  • How is cultural “cross pollination” proliferating? And, more specifically, how did one particular content creator excel at leveraging and fueling the widening cultural appetites of viewers aged 13-49?

Who Should Attend: Marketing professionals, media professionals, compay and brand leaders, corporate communications professionals, public relations specialists, corporate brand experts.


Linda Lane González

Linda Lane González
Founder & President

At Viva’s helm since founding the company in January 1997, Linda provides the overall vision, direction and creative inspiration for every facet of multicultural consumer research and UX/CX, account services, media and integrated marketing strategies.

Her professional passion has be...Full Bio

Nancy Tellet

Nancy Tellet
Founder, Brand & Consumer Navigator
PureClarity LLC

Nancy Tellet is a research professional providing strategic clarity of the transformative power of demography on culture & the insight to navigate & thrive within the “evolutionary” cultural shifts that ride the demographic current.

Nancy has authored 2 studies, 2018&r...Full Bio

Chiqui Cartagena

Chiqui Cartagena (Moderator)
Chief Marketing Officer & Center Leader, Marketing & Communications
The Conference Board

Chiqui Cartagena is Chief Marketing Officer and Center Leader, Marketing & Communications of The Conference Board.

Before joining The Conference Board, Chiqui worked as the Senior Vice President of Political & Advocacy Group at Univision Communications Inc. (UCI), where ...Full Bio

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