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Webcasts On Demand

  • March 05, 2020 11:00 AM ET [11:00] (New York)

    How can one assess the ‘strength’ of a brand’s equity? Join Michael Sussman, CEO at Brand Asset Valuator (BAV), as he seeks to answer this and other questions to help viewers find the right strategies to build one's brand's relevance and esteem.

  • February 21, 2020 11:00 AM ET [11:00] (New York)

    Do Brands still matter? Is retail dead? When does a company need a CMO? Who is bringing back the magic of creativity? If you want to better understand People, Brands and the future of marketing, tune into this amazing webcast with Ivan Pollard, CMO Of General Mills.

  • January 30, 2020 11:00 AM ET [11:00] (New York)

    Allbirds, Brandless, Casper, Prose...what exactly makes these brands so popular and has led to their success? We talk to the man whose branding agency has helped these names emerge and vie for "unicorn status." 

  • December 19, 2019 11:00 AM ET [11:00] (New York)

    With only one company in the Fortune 500 not using social media, it seems we might have reached peak social media use among large U.S. firms. But the world’s largest companies seem to favor only the most-established social media platforms.

  • November 21, 2019 11:00 AM ET [11:00] (New York)

    Join experts from The Conference Board, along with leading marketing and communications practitioners, for a monthly webcast series to discover the latest approaches and most innovative strategies surrounding digital marketing, communications, and consumer dynamics.

  • September 26, 2019 11:00 AM ET [11:00] (New York)

    Paradigmatic shifts in the business landscape can either create new, entrepreneurial opportunities or lead to devastating consequences. Join author and Columbia Business School Professor Rita McGrath who will discuss how these shifts can actually be predicted by looking around the corner.  

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