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23 October, 2019 | (01 hr)

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Recently, the Business Roundtable (a body representing US big businesses) surprisingly announced a change of heart about what companies are for. They advocated that firms should consider how they serve stakeholders, as well as shareholders. This is widely known as the crafting of a “purpose” for an organization—defining what a business delivers to wider society, not just investors.

Where do European businesses stand on this issue? How can businesses not only ensure their ESG (environmental, social, and governance) policies are adhered to but align with their strategy and purpose to be a successful, trusted, and well-regarded 21st-century corporation?

In this webcast we will look at both the governance and strategy issues associated with business purpose. Ultimately, does doing the right thing pay?

Key learnings the audience will take away:

  • What direction is European business heading in adopting a business purpose?
  • What are the key drivers behind the shift to business purpose?
  • How can the board play a key role in ensuring compliance is adhered to, while also ensuring the business is being more than just a good corporate citizen?



Prof. Colin Mayer

Prof. Colin Mayer
Peter Moores Professor of Management Studies
University of Oxford

Colin Mayer is the Peter Moores Professor of Management Studies at the Saïd Business School at the University of Oxford. He is an Honorary Fellow of Oriel College, Oxford and of St Anne’s College, Oxford, and a Professorial Fellow of Wadham College, Oxford.  He is an Ordinary...Full Bio

Chris Gentle

Chris Gentle (Moderator)
Business Analyst
The Conference Board

Dr. Chris Gentle is an advisor to The Conference Board and teaches at London Business School and Hult International Business School.  He is also NED at Reach South and Chair of the Finance Committee.

Chris has over 20 years international experience in strategy consulting working at b...Full Bio

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