Mark Zuckerberg is known for challenging himself with some pretty intense New Year’s “resolutions.” As an example, last New Year’s, he committed to learn Mandarin in a year. This year the young Facebook founder decided to make 2015 the year he begins to read more. Not only that, but he is doing so publically via his new Facebook page, A Year of Books (making it pretty difficult to quit!).

“I’ve found reading books very intellectually fulfilling,” Zuckerberg wrote. “Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today. I’m looking forward to shifting more of my media diet towards reading books.”

Zuckerberg kicked off the project with Moisés Naím’s The End of Power: From Boardrooms to Battlefields and Churches to States, Why Being In Charge Isn’t What It Used to Be, and encouraged the 370,000 page followers to read along with him and get involved in a post-read Q&A with the author.

The reason for this choice? “It’s a book that explores how the world is shifting to give individual people more power that was traditionally only held by large governments, militaries and other organizations,” Zuckerberg wrote.

But that’s not all. “Mr. Naím, an economist who has been Venezuela’s trade and industry minister as well as editor in chief of Foreign Policy magazine, is a courageous writer who seeks to dissect big subjects in new ways,” wrote The Wall Street Journal in 2013 when the book was published. “At a time when critics of overreaching governments, big banks, media moguls and concentrated wealth decry the power of the “1%,” Mr. Naím argues that leaders of all types – political, corporate, military, religious, union – face bigger, more complex problems with weaker hands than in the past.”

And, in case you needed one more incentive, you might be swayed by President Bill Clinton who declared, “The End of Power will change the way you read the news, the way you think about politics, and the way you look at the world.”

Indeed, the critical acclaim for The End of Power has been extensive – and from a slew of formidable reviewers and viable critics. Now, with Zuckerberg’s endorsement, the book is gaining new attention.

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