This is an exhilarating time to be a marketing leader. Traditional rules are fading, and new paradigms are emerging. Power has shifted from brands pushing messages to consumers curating their experiences. In a “finger-tip society,” where anything is just a click away, brand choices are increasingly driven by algorithms over loyalty. Today’s marketplace demands an integrated marketing communications mindset for companies committed to placing the customer at the core of their business.
Senior marketing executives responsible for leading go-to-market strategic planning and execution across diverse consumer touchpoints.
Program Director, Council For Marketing Leadership, The Conference Board
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