There has never been a more exciting time to be a marketing leader. Old rules are dying. New paradigms are being invented. The power is shifting from brands pushing to consumers curating. A “finger-tip society” has emerged where anything is a click away, and brand choices are often influenced more by algorithms than loyalty. In today’s marketplace, integrated marketing communications is a mandatory mindset for any company that is putting the customer at the heart of the enterprise.
Senior executives responsible for leading go-to market strategic planning and execution across multiple consumer touch points.
Program Director, Council For Marketing Leadership, The Conference Board
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