In this episode, Ivan Pollard, Leader of the Marketing and Communications Center, joins Steve Odland, President and CEO, both of The Conference Board, to discuss marketing to multiple generations. Tune in to find out:
C-Suite Perspectives is a series hosted by our President & CEO, Steve Odland. This weekly conversation takes an objective, data-driven look at a range of business topics aimed at executives. Listeners will come away with what The Conference Board does best: Trusted Insights for What’s Ahead®.
C-Suite Perspectives provides unique insights for C-Suite executives on timely topics that matter most to businesses as selected by The Conference Board. If you would like to suggest a guest for the podcast series, please email csuite.perspectives@conference-board.org. Note: As a non-profit organization under 501(c)(3) of the IRS Code, The Conference Board cannot promote or offer marketing opportunities to for-profit entities.
C-Suite Perspectives / 31 Mar 2025
Find out how companies can avoid scattershot giving, whether they should give directly or through an intermediary, and how to show the ROI on corporate giving.
C-Suite Perspectives / 28 Mar 2025
Explore the future of EV growth in the US, whether EVs are price competitive with fossil fuel vehicles, and what’s happening in countries such as Norway, China,
C-Suite Perspectives / 27 Mar 2025
Find out how DOGE is shrinking the federal workforce, what change management looks like, and why emotional intelligence is a crucial skill for leaders right now
C-Suite Perspectives / 26 Mar 2025
Find out why proxy filings have risen and what’s trending in proposals related to DEI and ESG.
C-Suite Perspectives / 25 Mar 2025
Unpack what’s behind declining consumer sentiment and how it could shape consumer spending and US economic growth this year.
C-Suite Perspectives / 24 Mar 2025
Learn why trade wars create uncertainty for businesses and why the administration's April 2 announcement on reciprocal tariffs will be pivotal.