1 in 5 Job Candidates Will Hurt Your Brand If You Don’t Follow Up

When companies engage with job candidates, a new survey reveals the importance of following up—even if they opt not to hire them.

The Conference Board survey found that 18 percent of candidates who didn’t hear back from a company after an interview took a negative action against the company. That includes declining to recommend it to others or leaving a negative review. And only 7 percent applied for another job at the same company in the future. Indeed, businesses that don’t respond to job seekers risk taking a reputational hit, losing out on future talent who read a negative review, heard an unfavorable opinion about the company, or who felt mistreated during a previous experience with them.

Additionally, the survey revealed that the number of interviews a candidate must endure to get a job could be dialed back. There is a disconnect between the number of interviews both candidates and hiring managers think are necessary versus the number that actually occur. Both candidates and hiring managers believe only two rounds of interviews are necessary, but nearly a quarter of candidates had four or more rounds of interviews.

Both candidates and hiring managers also agreed that formal education is not as important as work experience, yet many companies still include formal education as a hard requirement for hiring.

The latest workforce survey from The Conference Board polled more than 1,100 individuals—predominantly office workers. Respondents weighed in on job-hunting preferences, hiring practices, and interview processes.

Key findings include:

COMPANY RESPONSE TO JOB CANDIDATES

Unresponsive companies can lose out on future candidates.

• Only 7 percent of candidates applied for a job at the same company if they didn’t hear back after an interview.
• 16 percent declined to recommend the company to others when the opportunity arose.
• 2 percent left a negative review online.

Almost 2 in 10 companies took four weeks or more to respond.

• 14 percent of companies took four or more weeks to respond to candidates with next steps.
• More than half (56 percent) took less than two weeks.

“It's important for hiring managers to be aware of the potential consequences of not responding to job candidates, as it can lead to a reduction in the pool of future applicants,” said Rebecca Ray, Executive Vice President, Human Capital, The Conference Board. “To avoid this, hiring managers should make sure to communicate with all candidates in a timely and respectful manner, regardless of the outcome of the hiring process. Even if a candidate is not selected for the current role, they can still be a valuable colleague, client, or customer in the future. By treating all candidates fairly and professionally, hiring managers can help shape the way they think about the company, even if they were not a good fit for the role.”

JOB HUNTING

Formal education is less important than work experience in the hiring process.

• Both recruiters and candidates rank formal degrees as least important when comparing candidates. Work experience was ranked highest.

Workers apply for jobs that they are interested in more than jobs for which they are qualified.

• 69 percent say they apply for roles they are interested in.
• That’s compared to 54 percent who apply to roles they are qualified for.
• Only 39 percent reach out to their network.

Approaches to job hunting vary by level.

• Individual contributors are more likely to apply to roles they’re interested in (78 percent) than members of the C-suite (31 percent).
• The C-suite is more likely to reach out to their network when job hunting (56 percent) than individual contributors (34 percent).

“This survey reveals that about half of candidates primarily apply to roles they believe they are qualified for,” said Robin Erickson, Vice President, Human Capital, The Conference Board. “This means that those who do not have the formal education required by many companies may not apply for a position, even if they gained the necessary skills and experience through other means. To increase the pool of qualified candidates and find the best fit for a role, it would be beneficial for employers to remove degree requirements from job descriptions when they are not necessary.”

INTERVIEWS

Both candidates and recruiters think fewer interviews are better. 

• Nearly a quarter (22 percent) of candidates had four or more rounds of interviews.
• Most candidates (51 percent) and hiring managers (47 percent) think only two rounds of interviews are necessary.

Interviews are moving virtual.

• 60 percent say they had a virtual interview, compared to 44 percent who had an in-person interview.
• Virtual interviews are more common for younger generations, which may be more reflective of life stage than simply age:
  • Millennial: 70 percent
  • Gen X: 60 percent
  • Baby Boomer: 53 percent

Interview format and focus vary widely, with significant room for improvement in fair, standardized, and equitable processes.

• 33 percent of hiring managers report that their interviews were structured.
• Only 17 percent say structured interviews are company policy.
• Though interview questions were aligned with competency and qualifications for 62 percent, only 18 percent use a competency grid to standardize questions.

CANDIDATE PRIORITIES

Culture is one of the top topics candidates ask about.

• 53 percent of candidates asked about culture, behind only work duties and responsibilities (74 percent).
• 47 percent asked whether the job was remote, hybrid, or in person—the third-highest response.

More people of color find it important to ask about professional development and advancement opportunities during the interview process.

• White: 22 percent
• Black: 44 percent
• Hispanic: 48 percent
• Asian: 31 percent

Those with less education were more likely to ask about benefits during the interview process.

• Some college: 50 percent
• Associate degree/trade school: 50 percent
• Bachelor’s degree: 32 percent
• Master’s degree: 18 percent
• Doctorate degree: 17 percent

Management style and culture were more important to women, compensation was more important to men.

• 43 percent of women asked about management style during the interview process, compared to 32 percent of men.
• 58 percent of women asked about organizational culture, compared to 48 percent of men.
• 44 percent of men asked about compensation, compared to 32 percent of women.

Older generations are less likely to ask about remote, hybrid, or in-person work arrangements.

• Millennial: 59 percent
• Gen X: 46 percent
• Baby Boomer: 37 percent

The C-suite places greater value on organizational culture, structure, values, and organizational growth during the interview process.

• 75 percent of the C-suite asked about culture, compared to 44 percent of individual contributors.
• 56 percent of the C-suite asked about values and mission, compared to 26 percent of individual contributors.
• 56 percent of the C-suite asked about organizational structure, compared to 22 percent of individual contributors.
• 50 percent of the C-suite asked about plans for growth, compared to 24 percent of individual contributors.

Media Contacts

Katie.Puello@tcb.org

About The Conference Board

The Conference Board is the member-driven think tank that delivers trusted insights for what’s ahead. Founded in 1916, we are a non-partisan, not-for-profit entity holding 501 (c) (3) tax-exempt status in the United States. www.conference-board.org