Cracking Down on Greenwashing: The EU’s Green Claims Directive
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Cracking Down on Greenwashing: The EU’s Green Claims Directive

07 December 2023 / Report

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CEO Insight Minute: How Can Companies Avoid the Appearance of Greenwashing?

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CEO Insight Minute: How Can Companies Avoid the Appearance of Greenwashing?

Communicate clearly and unambiguously with consumers—1 of 4 ways our research shows firms can forestall a greenwashing accusation.

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Authors

Manali Paranjpe

Manali Paranjpe Manali Paranjpe

Program Director, ESG Center, Europe
The Conference Board

Read Bio

Praisy Abraham

Praisy Abraham Praisy Abraham

Research Fellow, ESG Center, Europe
The Conference Board

Read Bio

Anuj Saush

Anuj Saush Anuj Saush

ESG Center Leader, Europe
The Conference Board

Read Bio

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