Is Age Really Just a Number? Investigating Approaches to Employee Engagement

This Research Report and Key Findings provide a comparative case study analysis to investigate leading companies’ employee engagement strategies and determine whether these approaches included a multigenerational lens. The companies studied were selected not only for their differing industries, but because they continue to remain committed to improving the employee experience in the wake of the economic crisis.

Specifically, the case study analysis was designed to consider two questions:

1. What approaches do leading companies take to engage their employees so that they may achieve their business goals?
2. Do these companies customize their approaches to focus on age/generation and/or other demographic differences?