In 2008, the University of Massachusetts-Dartmouth Center for Marketing Research released one of the first studies on social media adoption among the Fortune 500. It has repeated the study every year since. The study has been expanded over the years to include the use of the fastest-growing social media platforms and tools, as well as indicators of engagement (such as the number of Facebook fans and Twitter followers). Last year’s Fortune 500 study drew attention for the leveling off of blogging, with only 23 percent hosting a public-facing corporate blog in both 2010 and 2011.
This report was originally distributed by the Society for New Communications Research, which officially merged with The Conference Board in January 2016.