DNA of Engagement: How Organizations Build and Sustain Highly Engaging Leaders (CMO Strategic Implications)
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Authors:
Rebecca L. Ray, PhD
Patrick Hyland, PhD
Adam Pressman
David A. Dye, PhD
Joe Kaplan
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Publication Date:
March 15, 2016
Is the company well managed? An “admired brand”? A “great place to work”? Is it known for its commitment to high performance? How does it compare to its rivals? The role of chief marketing officers is to ensure their organizations’ reputation is a strategic competitive advantage. This report features in-depth case studies from 15 exemplar organizations: Accenture, Caterpillar, Cardinal Health, Deloitte, Fifth Third Bank, Mahindra Group, Mayo Clinic, McDonald’s, NASA, Teach For America, Quicken Loans, The Coca-Cola Company, US Army Audit Agency, US Patent and Trademark Office, and Wipro. CMOs will learn how other organizations communicate their culture of engagement through all appropriate channels.
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