The Conference Board® Global Consumer Confidence Survey Q4 2018

The Global Consumer Confidence Index increased one point to 107 in the fourth quarter of 2018, its highest reading in 14 years. However, improvements were concentrated in a few large emerging markets. In fact, 39 out of 64 countries showed a decline in confidence, compared to 19 economies in the third quarter. Global consumers’ spending intentions have improved, driven primarily by Latin American and Asian consumers. In general, North American consumers maintain a high level of confidence, while Europeans are mostly pessimistic. Many large markets in Asia-Pacific, Latin America, and Africa & the Middle East also maintain high consumer confidence.