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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
Disruption is hard to predict but important to plan for, but this is not the only role of the modern communications team. Proactive management of all stakeholders is also on their agenda and having the right resources is critical to achieving the conditions for profitable growth. How do CCOs feel about their team, their tools and their budgets as they look ahead to the next six months?
Communications teams are as ready as they ever were. 54% of communications leaders believe they are well or very well equipped with their team to improve their impact on the business in terms of team size, skills, and talent. This is the highest rating since the CMO+CCO Meter began in 2022 and a 13-point improvement from May. In recent months we have heard communications teams are developing AI skills and are adopting the technology into their work, resulting in gains in productivity. But the journey is only starting: no matter where your team is on that journey, keep moving forward.
Communications leaders felt less prepared with their tools in May due to looming uncertainty by the run up to the US elections. As we got closer to November—and with many global elections behind us—communications leaders feel better prepared with their tools and budgets. However, sentiments have not recovered to the levels see
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Economic Uncertainty Slows Marketing’s Impact
December 10, 2024
Marketers’ Satisfaction Remains High While Sense of Recognition Diverges
December 10, 2024
Communications Remains Vital but Loses Steam
December 10, 2024
High Job Satisfaction Among CCOs Drives Productivity & Business Growth
December 10, 2024
The Skills Gap for Future CCOs
July 09, 2024
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