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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
Volatility is always a factor for which communications leaders prepare. Our C-Suite Outlook 2024 highlights the challenges chief communications officers (CCOs) face in shaping and managing the corporate narrative. While some have been met, the upcoming election season poses significant internal and external challenges for communications teams. The latest iteration of our CMO+CCO Meter highlights how the resources at hand align—or not—to the requirements of CCOs as they manage challenges.
Members of The Conference Board get exclusive access to Trusted Insights for What’s Ahead® through publications, Conferences and events, webcasts, podcasts, data & analysis, and Member Communities.
Economic Uncertainty Slows Marketing’s Impact
December 10, 2024
Marketers’ Satisfaction Remains High While Sense of Recognition Diverges
December 10, 2024
As the Dust Settles, Communicators Get Back to Business
December 10, 2024
Communications Remains Vital but Loses Steam
December 10, 2024
High Job Satisfaction Among CCOs Drives Productivity & Business Growth
December 10, 2024
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