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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
Volatility is always a factor for which communications leaders prepare. Our C-Suite Outlook 2024 highlights the challenges chief communications officers (CCOs) face in shaping and managing the corporate narrative. While some have been met, the upcoming election season poses significant internal and external challenges for communications teams. The latest iteration of our CMO+CCO Meter highlights how the resources at hand align—or not—to the requirements of CCOs as they manage challenges.
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Economic Uncertainty Slows Marketing’s Impact
December 10, 2024
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