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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
Volatility is always a factor for which communications leaders prepare. Our C-Suite Outlook 2024 highlights the challenges chief communications officers (CCOs) face in shaping and managing the corporate narrative. While some have been met, the upcoming election season poses significant internal and external challenges for communications teams. The latest iteration of our CMO+CCO Meter highlights how the resources at hand align—or not—to the requirements of CCOs as they manage challenges.
Members of The Conference Board get exclusive access to Trusted Insights for What’s AheadTM through publications, Conferences and events, webcasts, podcasts, data & analysis, and Member Communities.
The Skills Gap for Future CCOs
July 09, 2024
The Positive Mood of Marketing
June 27, 2024
CMOs and CCOs Say Hybrid Work Mostly Works for Their Teams
March 15, 2024
Ramped Up for Success?
March 05, 2024
Performance Metrics in Marketing & Communications: A Work in Progress
February 28, 2024
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