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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
Chief communications officers (CCOs) have been playing an increasingly important role in engaging stakeholders. New technologies, teams, and ideas can be leveraged in an economy that many hope will be more business friendly. As stakeholders become more positive and constructive, opportunities bloom for communicators—a fact reflected in their job satisfaction.
Positivity remains very high. Mick Jagger should have pursued a career in communications because here he could get some satisfaction. Seven out of eight communications leaders declare themselves to be happy or very happy in their roles, a figure that has been consistent over time.
Workloads and recognition improve. Slight upticks in sentiment regarding recognition are good news considering sentiment from the previous 12 months—especially as this is occurring at a time where there is a perceived dip in impact on the business in the last six months. Workloads also continue to be more manageable. It is important to note that satisfaction in these last two areas is higher
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Economic Uncertainty Slows Marketing’s Impact
December 10, 2024
Marketers’ Satisfaction Remains High While Sense of Recognition Diverges
December 10, 2024
As the Dust Settles, Communicators Get Back to Business
December 10, 2024
Communications Remains Vital but Loses Steam
December 10, 2024
The Skills Gap for Future CCOs
July 09, 2024
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