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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
June 09, 2023 | Report
As the pressure of communicating with stakeholders increases the turmoil in the external environment and the new expectations of the internal organization, the role of the chief communications officer (CCO) as a strategic counselor has become more prominent.
Economic Uncertainty Slows Marketing’s Impact
December 10, 2024
