CCO: Responsibilities, Priorities & Pressures—The CMO+CCO Meter
Our Privacy Policy has been updated! The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you acknowledge our privacy policy and consent to the use of cookies. 

CMO+CCO Meter

A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.

CCO: Responsibilities, Priorities & Pressures—The CMO+CCO Meter

June 09, 2023 | Report

As the pressure of communicating with stakeholders increases the turmoil in the external environment and the new expectations of the internal organization, the role of the chief communications officer (CCO) as a strategic counselor has become more prominent. 

Insights for What’s Ahead 

  • The role of the CCO is becoming more important to the CEO as one of strategic influence fostered by a balance of shaping long-term corporate narratives and executing immediate crisis response.
  • Growth leads the agenda, but talent is what gets it done; prioritizing the focus of the team and nurturing the talentare the two biggest challenges for CCOs and other C-suite executives in the months ahead.
  • Increasing workloads and deploying talent are putting pressure on the communications team so emerging content creation technologies must be explored with caution.

AUTHOR

IvanPollard

Center Leader, Marketing & Communications
The Conference Board


More From This Series

Quick Take

The Skills Gap for Future CCOs

July 09, 2024

Quick Take

How to Be a CMO in the Age of AI, Data, and Digital Transformation

July 09, 2024

Report

CCOs Have Work to Do, but It Is Good Work

June 27, 2024

Report

The Positive Mood of Marketing

June 27, 2024

Article

CMOs and CCOs Say Hybrid Work Mostly Works for Their Teams

March 15, 2024

Article

Ramped Up for Success?

March 05, 2024

✕
hubCircleImage