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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
As the year unfolds, CMOs in the latest wave of our tracker are optimistic about what lies ahead. The opportunities of deploying AI, the continued spending by consumers and customers, and the backing of the CEO combine to keep CMOs and their teams happy and increasingly productive.
Members of The Conference Board get exclusive access to Trusted Insights for What’s Ahead® through publications, Conferences and events, webcasts, podcasts, data & analysis, and Member Communities.
Economic Uncertainty Slows Marketing’s Impact
December 10, 2024
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