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In the face of data privacy compliance, do you take the easy route and do the bare minimum, or do you innovate? New research from The Conference Board Marketing and Communications Center has found that while 58 percent of the US marketing, tech, and compliance executives we surveyed agreed that regulatory compliance offers an opportunity for innovation, most haven’t yet taken the next step to actually turning customer privacy concerns into a competitive advantage. Authored by Senior Fellow Susan Getgood, "Innovate or Hunker Down: What Executives Think about Data Privacy, Security, and Regulation" is the first release of the newly titled What's Ahead: Marketing and Communications series. The piece is available for download free. We look forward to hearing your thoughts.In a Nutshell
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