Our Brand

The Conference Board brand is more than just a logo or a typeface—it's the embodiment of who we are and what we do. To build a powerful brand, we speak in a distinctive, consistent voice to all of our audiences—whenever and wherever we reach them.

Whether our materials are created in-house or by an outside firm, they should always support our brand strategy. Every publication should reinforce a single, unified "look-and-feel" that will prevent confusion in the marketplace and help our audiences understand who we are.

You can sum up our approach in two words: authoritative and accessible. The clean, open look and feel of our publications and presentations makes our information accessible and easy to use. We’re not pretentious, needlessly complex, or wordy. We don’t use hype, slang, or excessive punctuation. We use a consistent style.

Questions regarding our corporate brand can be addressed to:

Justine Platt
The Conference Board
jplatt@tcb.org

Updated 8/23