Meet America’s Most Valuable Consumer: Her Name Is HENRY
December 16 | Pamela N. Danziger, Founder, Unity Marketing | Comments (0)
While the US is suffering the health and economic impact of the COVID-19 crisis, retailers’ silver lining is targeting the affluent segment through customer experience and value.
Building Brand Value During a Crisis
October 15 | Timothy Powell, President, The Knowledge Agency | Comments (0)
The crises seem to come faster all the time. During the first two quarters of 2020, we went directly from a crisis about the global Covid-19 pandemic, to a crisis about the resulting sharp economic slowdown, to the Back Lives Matter protests following the death of George Floyd at the hands of the Minneapolis police.
Mark Cushing on his new book, Pet Nation
September 08 | Off the Shelf Podcast | Comments (0)
Mark Cushing, founder and CEO of the Animal Policy Group, talks with our Marketing Institute Leader, JP Kuehlwein, about his new book, which reveals how pets – and their owners – are transforming the American culture, economy and nation.
Company Valuations, Wall Street and Main Street and how they jive… or not
August 11 | Influencers Podcast | Comments (0)
Tim Koller, Partner and Core Leader of the Corporate Finance Practice at McKinsey & Company, explores with our Marketing Institute Leader, JP Kuehlwein, why there is often a deep disparity in corporate valuations between Wall Street and Main Street – and how to make sense of it all.
What’s in a Name? – How to use naming and language to build your brand and business
July 23 | Influencers Podcast | Comments (0)
How does one craft the right name for a brand or business? Should one evolve and extend it over time? David Placek, Founder and President of Lexicon, boasts over 30 years’ experience in the naming business. Join David as he speaks with our Marketing Institute Leader, JP Kuehlwein, to answer these questions and describe how naming and language relates to other important branding elements, such as design, visual identity, and communications.
Supporting Remote Work Behind Those Virtual Backgrounds
June 16 | Keri K. Stephens, Associate Professor in Organizational Communication Technology, The University of Texas at Austin | Comments (0)
COVID-19 has radically changed how people around the globe conduct their work. While some workers have returned to their places of work, every day more organizations announce they are asking employees to continue working from home. For many workers, remote work may become a standard, at least for the next several years. Some people are thrilled with no commutes, wearing pajama pants, and having no colleagues drop in to chat for what can become an extended time. But, I invite you, especially if y
Building Reputation During the Pandemic Dictates Employees First
June 16 | Kirk Stewart, Senior Fellow, The Conference Board Marketing & Communications Center | Comments (0)
During the global pandemic, how business manages its employee experience has become the most important driver of overall corporate and brand reputation.
Brand Building and Communication in the Midst of the COVID-19 Crisis Part 5
June 05 | Influencers Podcast | Comments (0)
How might COVID-19 impact where, what and why we buy - even long after it’s gone? JP Kuehlwein, The Conference Board Marketing Institute leader, speaks with Paco Underhill, Founder & CEO at Envirosell, as well as a guru when it comes to the shopping environment and its impact on our behaviors, to discuss this question.
Corporate Purpose Becoming a Prerequisite for Recovery
May 11 | Jeff Pundyk, Senior Fellow, The Conference Board Marketing and Communications Center | Comments (0)
Nothing can compensate for the human suffering, lives lost, and economic devastation resulting from the COVID-19 pandemic. Yet in the face of these challenging times, we are seeing the acceleration of two trends that could leave a positive mark on business and its role in society.
How COVID-19 Might Impact Consumers’ Attitudes about Sustainability
May 08 | Kenzie Kline | Comments (0)
This blog is based on the April 22, 2020 webcast How COVID-19 Might Impact Consumers’ Attitudes about Sustainability, hosted by The Conference Board. Some responses have been edited and condensed for this format. To view the entirety of the webinar or download the presentation click here.