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Marketing Blog

2020

  • COVID-19: Should Companies Mix Marketing with Public Health and Safety Messages?

    Should the Chief Marketing Officer issue public messages about what the organization is doing in terms of public health and safety? Craig Carroll, Communications Institute Leader at The Conference Board, chats with a team of experts, with a view from three perspectives: marketing, communications, and corporate social responsibility.

  • On Sound Branding

    Join JP Kuehlwein, The Conference Board’s Marketing Institute Leader as he discusses the role of sound in brand building with Michael Boumendil, a pioneer in audio branding and the Founder and President and Chief Creative Officer of SixiemeSon, the world’s leading audio branding agency since 1995.

  • Byron Sharp on his new book, How Brands Grow

    What are the most important “marketing laws” that brand owners need to know about and apply? Join our Marketing Institute Leader, JP Kuehlwein, as he sits down with branding expert, Dr. Byron Sharp, to discuss his new book, How Brands Grow: What Marketers Don’t Know, which offers his unique perspective on this question and many more.

  • COVID-19: The Crisis Communications Response

    As the COVID-19 outbreak continues, communications leaders face the growing challenge of supporting the safety of staff, the reputation of the company, and the viability of operations. At the same time, the risks of missteps are significantly compounded by social media activism, misinformation and the critical gaze of international observers.

  • Don’t Think Out of The Box!

    So often we here that we need to think out of the box. However, a great start for change and transformation is to think INSIDE the box. In this short and engaging podcast you will see several actionable boxes for your leadership journey.

  • A Conversation with Ivan Pollard, Chief Marketing Officer of General Mills

    Does branding still matter? Is retail dead? When does a company need a CMO? Who is bringing back the magic of creativity? If you want to better understand people, brands and the future of marketing, listen to our conversation with Ivan Pollard, CMO of General Mills. Ivan believes that the future is rather bright for large, traditional scale players—and that creativity, equity, and relationship building are essential ingredients for long-term brand success.

  • Joseph Jaffe on his new book, Built to Suck

    Joseph Jaffe is a thought-leader, speaker, author and ‘Admiral’ (= founder) of the “HMS Beagle” a consultancy that helps large corporations fight inertia and decay. Joseph argues in “Built To Suck” that the Big Corp Era is rapidly coming to an end driven by Size and Scale no longer being growth enablers but rather inhibitors.

2019

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