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The Conference Board’s Senior Researcher for consumer research Denise Dahlhoff moderated a discussion between three experts on sustainability and consumers: Devry Boughner Vorwerk, CEO of DevryBV Sustainable Strategies and a Senior Fellow at The Conference Board’s Marketing & Communications Center; Michael Murphy, General Manager of Customer Operations at Con Edison; and Anuj Saush, Senior Sustainability Researcher (Europe) at The Conference Board. Denise: Given that we are going through a global pandemic, do you think people will be receptive to corporate Earth Day messaging? Denise: Are there any changed consumer behaviors or attitudes you are addressing in the longer term? How do they bode for sustainability? Denise: The main barrier to buying brands with better environmental practices in North America is extra cost. Do you think the pandemic will make people more sensitive to the price premium of sustainable products? Denise: While the organizations that are most committed to sustainability will continue to lead, others will have to move the environment to more of a middle tier consideration. Despite these changes, do you think the COVID-19 experience will enhance people’s interest in the topic of sustainability? Denise: Premium price and communications issues may keep people from buying sustainable products. Do you think this pandemic could provide an opportunity for companies to improve their communications? Denise: After the COVID-19 crisis, do you expect companies’ commitment to sustainability to increase, decrease, or stay the same? Denise: Any other closing thoughts on post-pandemic sustainability strategies? This blog is based on the April 22, 2020 webcast How COVID-19 Might Impact Consumers’ Attitudes about Sustainability, hosted by The Conference Board. Some responses have been edited and condensed for this format. To view the entirety of the webinar or download the presentation click here. Don’t miss the next one! Register here to join us on May 28th for Can Supply Chain Visibility Prepare You to Manage Disruptions? Live participants can ask questions and are eligible for one CPE credit. Can’t wait? See related research from The Conference Board:
Consumers’ Attitudes about Sustainability
Unlocking Growth through Sustainable Innovation
Five Ways a Sustainability Strategy Provides Clarity in a Time of Crisis
Rapid Response: Corporate Citizenship and Philanthropy Stepping Up to the COVID-19 Challenge
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