Marketing & Communications Briefs
2018
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Q&A with Bryan Iams: PPG’s “Colorful Communities” Exemplifies Focused Corporate Philanthropy
September 04 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Bryan Iams, Vice President, Corporate and Government Affairs, PPG | Comments (0)PPG is a global supplier of paints, coatings and specialty materials. Its signature community program, Colorful Communities, is a ten-year commitment to bring the company’s paint and brushes, passion, and colorful commitment to the entire PPG footprint. In this Q&A, Bryan Iams, PPG vice president of corporate communications, marketing, and government and community affairs, discusses the company’s highly focused approach to corporate philanthropy.
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New Insights into Change Management Communication: Identifying Best Practices in Strategies & Messaging
September 04 | Marlene Neill | Comments (0)70% of corporate change initiatives fail—and the cause is often attributed to poor communication. To save their companies from becoming a statistic, it's up to communicators to advance a holistic strategy for ensuring employee understanding and buy-in. In-depth interviews with 32 internal communications executives reveal a vast and varied arsenal of potential techniques—from information guides and talking points, to employee ambassadors and challenge teams, to staff road trips and videos.
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How to Build Measurable Business Performance with Internal Communications
August 30 | Mary Miller | Comments (0)Consider this premise: Every business problem in existence can be traced to a communication breakdown. Communication breakdowns might include lack of information, the wrong information, mixed messages, no response, slow-moving information, etc. I’ve tested this statement in my role as a corporate internal communicator and as a communications consultant to C-level executives. I’ve found it to be absolutely accurate.
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Excellence in New Communications Awards Winner: The American Society of Plant Biologists (ASPB)
August 23 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Comments (0)The 2018 Excellence in New Communications Awards were presented at a dinner and gala in New York City in June. The full case studies are published in the latest SNCR 2020 paper. Here, we feature the winning case study from The American Society of Plant Biologists (ASPB).
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How To Increase User Engagement in your Online Community
August 21 | Vanessa DiMauro, CEO, Leader Networks | Comments (0)That’s because user engagement doesn’t just happen on its own. As a community manager, you’ve got to constantly encourage users to visit, participate, and add their wisdom to the community. The key to making that happen is knowing which stage of activity each user is in—and what prompts are likely to spur him or her to the next stage.
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Can consumer spending keep pace with a torrid US economy?
August 20 | Brian Schaitkin, Former Senior Economist, The Conference Board | Sumair Sayani, Vice President, The Demand Institute and Nielsen | John Forsyth, Consumer Dynamics Leader, M&C Center, The Conference Board | Comments (0)With all the positive economic indicators, consumer facing businesses are asking some important questions: How is this sunny picture reflected in the actual near-term spending decisions of US consumers? And looking ahead, is consumer spending more likely to be the fuel that keeps a soaring US economy aloft—or the drag that is going to bring it back down?
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Driving Change in the #MeToo Era
August 14 | Jane Randel, Co-Founder, Karp Randell LLC | Comments (0)Being undermined by men in the workplace is something that women in all industries deal with on a regular basis. A study recently published in PRWeek demonstrated quite clearly that sexual and gender-based harassment and bias are indeed an issue in PR and marketing. The ideal workplace operates with a culture of respect for all regardless of gender, title, race, sexual orientation, etc., and has a true open-door policy.