Productivity & Trade Briefs
2020
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Survey: 35 Percent of US Companies Do Not Know When They’ll Reopen Workplace
October 19 | Rebecca L. Ray, PhD, Former Executive Vice President, Human Capital, The Conference Board | Robin Erickson, PhD, Head of Human Capital Research, The Conference Board | Amanda Popiela, Former Researcher, Human Capital, The Conference Board | Comments (0) -
Employee Readiness Reopening Survey: Only 28 Percent of Workers Expect Return to Workplace by End of 2020
October 19 | Rebecca L. Ray, PhD, Former Executive Vice President, Human Capital, The Conference Board | Amy Lui Abel, PhD, Head of Career Strategy and Experiences, Arch Insurance Group | Robin Erickson, PhD, Head of Human Capital Research, The Conference Board | Amanda Popiela, Former Researcher, Human Capital, The Conference Board | Comments (0) -
European Levels of Productivity Likely to Recover in 2020
August 17 | Klaas de Vries, Former Senior Economist, The Conference Board | Comments (0)In an interview with prepaid-card solution Soldo, Klass de Vries explains the prospects for European productivity levels in the wake of this spring's lockdowns. Discover why he believes recovery is likely as businesses everywhere adjust to COVID-19 safeguards.
2019
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The 4 Ps Of Brands Taking Stands
December 12 | Timothy J. McClimon, Former President, American Express Foundation and Senior Vice President, Corporate Social Responsibility, American Express | Comments (0)How should companies prepare themselves to take a position on social issues? It comes down to four Ps: Purpose, Plan, Process, and Product. The important thing is to be strategic and to approach taking a public stand in the same way that a company would approach any other business decision.
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Making Intangibles Tangible: Companies Must Rethink Value Creation Beyond Brands
December 06 | Dr. James Gregory, Senior Fellow, The Conference Board | Comments (0)I offer a Theory of Intangible Capital, a conceptual framework that includes brand as well as other internally grown unaccounted assets that don’t appear on the balance sheet but are reliable drivers of corporate value. Intangible capital is about understanding how intangible assets that you manage fit into the big picture of the total market value of the company.
