Marketing Briefs
2024
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AI for Marketing and Communications: Insights from PwC
July 24 | Ivan Pollard, Center Leader, Marketing & Communications, The Conference Board | Comments (0)In today's rapidly evolving tech landscape, artificial intelligence (AI) is no longer a futuristic concept but a present-day reality.
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Companies Cannot Afford to Lag Behind on Implementing AI
May 08 | Meenakshi Janardhanan, Research Associate, Marketing & Communications, The Conference Board | Comments (0)Key insights from our recent roundtable, What’s the Latest on AI in Communications?, held in partnership with Takeda Pharmaceuticals.
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125+ capabilities are needed for a modern marketing team
April 15 | Ivan Pollard, Center Leader, Marketing & Communications, The Conference Board | Comments (0)Why we are seeing a fractionalization of marketing and the gradual disappearance of the title ‘Chief Marketing Officer’.
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Marketing Investments During Uncertain Times
February 29 | Meenakshi Janardhanan, Research Associate, Marketing & Communications, The Conference Board | Comments (0)Takeaways from a Marketing & Communications Center roundtable on marketing investments.
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Marketing & Comms Focus on Relevant Metrics & Productivity
January 24 | Meenakshi Janardhanan, Research Associate, Marketing & Communications, The Conference Board | Comments (0)8 key takeaways from our Marketing & Communications Center roundtable exploring the C-Suite Outlook 2024 survey results
2023
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First Impressions and Empathy Are Key in Customer Experience
December 22 | Denise Dahlhoff, PhD, Director, Marketing & Communications Research, The Conference Board | Comments (0)12 key takeaways from our 2023 Ultimate CX Conference—Today We Are All a CXO
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Happy, Well-Staffed Teams Might Translate to Happy Customers
December 18 | Denise Dahlhoff, PhD, Director, Marketing & Communications Research, The Conference Board | Comments (0)American customer satisfaction started a notable turnaround from its record low in Q2 2022 after a gradual decline since late 2018.
2021
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An Unexpected Competitive Advantage For Businesses? Tackling Data Privacy Practices Head On
March 29 | Denise Dahlhoff, PhD, Director, Marketing & Communications Research, The Conference Board | Comments (0)Changing some data practices, ahead of regulation, and giving consumers more control over how their personal information is shared will ultimately build long-term trust.
2020
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Meet America’s Most Valuable Consumer: Her Name Is HENRY
December 16 | Pamela N. Danziger, Founder, Unity Marketing | Comments (0)While the US is suffering the health and economic impact of the COVID-19 crisis, retailers’ silver lining is targeting the affluent segment through customer experience and value.
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Building Brand Value During a Crisis
October 15 | Tim Powell, President, President of The Knowledge Agency® | Comments (0)The crises seem to come faster all the time. During the first two quarters of 2020, we went directly from a crisis about the global Covid-19 pandemic, to a crisis about the resulting sharp economic slowdown, to the Back Lives Matter protests following the death of George Floyd at the hands of the Minneapolis police.
