Marketing & Communications Briefs
2018
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E-commerce continues to grow among U.S. consumers
June 18 | Sumair Sayani, Vice President, The Demand Institute and Nielsen | Ben Cheng, Former Researcher, Economics Department, The Conference Board | Comments (0)Our March 2018 Consumer Confidence Survey shows evidence that e-commerce continues to grow among U.S. consumers of most age and income groups.
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Are You Sure You’re Working With The Right B2B Influencer?
June 14 | Vanessa DiMauro, CEO, Leader Networks | Comments (0)Influencer marketing in the B2B world is a viable strategy, and there are real influencers out there who can help you achieve real marketing and business results. But they are not all created equal. Pick the wrong type of influencer and you won’t get the return you’re after.
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Fourteen Social Media Advertising Lessons Inspired by Vero's Success
June 05 | Forbes Communications Council | Comments (0)With the recent controversy surrounding Facebook oversharing users’ personal data, a lesser-known social media app is surging with downloads, according to a report by CNBC. Vero promises never to share personal data and to stay ad free. Fourteen members of Forbes Communications Council weigh in on what brands should learn from Vero’s success when it comes to their own social media advertising efforts. Here is what they had to say.
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Big Changes Ahead in the PR Industry
May 29 | Sally Falkow, CEO, Senior Fellow, Marketing & Communications Center, Meritus Media Inc,The Conference Board | Comments (0)If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version.
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Digital Media Predictions for a Post-GDPR World
May 17 | Susan Getgood, Vice President - Product Innovation, SHE Media | Comments (1)Last week, a business acquaintance made a ballsy prediction on LinkedIn for which he took a fair amount of flak. Posting a comment, I noted that his essential point was not that much of a stretch. Of course, there were nuances to the argument, but a long statement with a bunch of caveats wouldn’t be nearly as interesting or thought-provoking. Predictions have to push at the edges or people won’t pay attention. So, I figured it was time to step onto the ledge and make some predictions.
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Symptoms, Causes, and Solutions to Silicon Valley's Disinformation Problem
May 08 | Thomas Stoeckle, Learning. Teaching. Consulting. | Comments (0)The Society for New Communications Research of The Conference Board (SNCR) has published its latest SNCR 2020 article, "Symptoms, Causes, and Solutions to Silicon Valley's Disinformation Problem." Authored by SNCR Advisory Board member, Thomas Stoeckle, this piece takes a closer look at the layers of issues that have thrust young tech giants into the spotlight recently.
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SNCR Announces 2018 Excellence in New Communications Award Winners
May 01 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Comments (0)The Society for New Communications Research of The Conference Board (SNCR) has announced the winners of the 2018 SNCR Excellence in New Communications Awards.
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A New Organizational Chart: Reinventing Communications for the Digital Age
April 26 | Katie Paine, Founder and CEO, Paine Publishing | Comments (0)Why is it that so many organizations isolate communications from customers, the people that ultimately make money for the organization? This has bugged me for years, and now it’s bugging CEOs as well. The Conference Board just released a great study called The C-Suite Challenge 2018: Reinventing the Organization for the Digital Age. There are some fascinating nuggets in there…
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Inherent Negatives: A Strategic Wake-Up Call for Tech Companies?
April 10 | Barie Carmichael, Senior Counselor, APCO Worldwide | Comments (0)The radical transparency of the new social landscape has empowered 24/7 auditors of corporate behavior, disrupting business with an astonishing velocity and creating a degree of angst for many c-suites and boards of directors.