Marketing & Communications Briefs
2018
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BlackRock Makes an Extraordinary Challenge to Business
February 06 | Jeff Pundyk, Senior Fellow, The Conference Board Marketing and Communications Center | Comments (1)Last month Laurence Fink, CEO of BlackRock, laid down a challenge to the business community. Or, perhaps, it’s more accurate to call it a warning. His message: Make societal progress part of your strategic plan or suffer the consequences.
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C-Suite Challenge™ 2018—Implications for Communicators
February 01 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Comments (0)The Conference Board recently released C-Suite Challenge™ 2018: Reinventing the Organization for the Digital Age. The insights for communicators, marketers, and digital media executives are extensive. We’ll explore some of those here.
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Why the $700 Billion Blockchain-Fueled Cryptocurrency Market Matters to Health
January 03 | Fard Johnmar, Senior Fellow, SNCR | Comments (0)My first trend update of the year focuses on the fast-growing cryptocurrency market. As of today the market is worth more than $700 billion USD. The most famous cryptocurrency is, of course, Bitcoin, but there have always been others—and they are starting to gain prominence and (slowly) entering the world of health, medicine and wellness.