C-Suite Outlook 2022: Marketing & Communications
For example, digital transformation is still a #2 internal concern for CEOs around the world but is only #8 in the USA. The role of the CCO has become more valued but 88% of CEOs currently believe internal communication needs to be more effective. In the latest survey we got insights from over 1600 business leaders including over 900 CEOs from around the world.
Read the report, then in the coming weeks, join our webcasts and our roundtables, and listen to our podcasts to learn more about the C-Suite Outlook for 2022 and what it might mean for you in the year ahead!
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As we glide into 2022, what are the top concerns of business leaders around the world?
The Conference Board's timely annual survey of the C-suite provides some fascinating insights. Inflation, hybrid workforces, stakeholder capitalism, supply chain and labor shortages are all keeping the C-suite strategizing. Other issues for marketers and communicators are also rising.
For example, digital transformation is still a #2 internal concern for CEOs around the world but is only #8 in the USA. The role of the CCO has become more valued but 88% of CEOs currently believe internal communication needs to be more effective. In the latest survey we got insights from over 1600 business leaders including over 900 CEOs from around the world.
Read the report, then in the coming weeks, join our webcasts and our roundtables, and listen to our podcasts to learn more about the C-Suite Outlook for 2022 and what it might mean for you in the year ahead!
Speakers
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Ivan Pollard is the Center Leader, Marketing & Communications at The Conference Board. Previously, he served as an Advisory Board Member in the Marketing Institute in the Marketing & Communications Center at The Conference Board. Ivan was the Chief Marketing Offi...Full Bio |
