Semiology can help you understand the power of signs and how to leverage them to build strong brands and market them. They also play a role in the retailing of products and the shopper's experience. 

During this webcast, you will learn how to better understand and harness their meaning rather than be surprised by the behaviors they lead us to. 

As an attendee, you will learn:

• What are signs and signals–beyond those obvious ones called 'signs'?
• Why and how they are powerful in communicating to us – even subconsciously.
• How to harness signs to send the right signals – as a company, brand, or retailer. 
• Common opportunities in applying the science of signs – and some traps.
• What is the next step if you want to read and use the signs that can help boost your business?