Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.Donate
How COVID-19 Might Impact Consumers' Attitudes about Sustainability
APRIL 22, 2020
This webcast builds on recent research by The Conference Board on consumers’ attitudes toward sustainability. Hear about the role sustainability plays for consumers in the age of the COVID-19 crisis, how new consumer priorities and habits are fostering or undermining sustainability, how the pandemic is changing consumers’ interest in health and wellness, and how companies can leverage this crisis as an opportunity to innovate with a sustainability mindset.
- How consumers around the world define sustainability and how the current pandemic might impact that;
- How dealing with COVID-19 (e.g., learning about healthcare workers’ labor conditions, enhanced air quality, financial hardship) might change consumers’ attitudes about sustainability topics;
- How companies' response to this crisis can strengthen their relationship with customers and the community; and
- How companies can build sustainability into their post-pandemic strategies.
Corporate speakers from consumer goods and service companies to be confirmed.
Who Should Attend: This discussion may be of interest to anyone working in marketing, consumer insights, communications, sustainability, strategy, innovation, and related topics.gree or higher, Advanced Preparation: None