Innovation, and more specifically a culture of innovation, are both precious attributes for any company to nurture and exploit. But, how do you measure, value, and manage these intangible assets for value creation? Even more relevant, how do innovation managers justify their budgets to CFOs when intangible assets are not on the balance sheet of corporations?

This webcast will focus on two proven methods of research examining innovation from both internal and external perspectives. These are practical, proven tools that will help you change the discussion at your company about the importance and value of innovation!

After attending this webcast, you will be able to:

• List two ways of measuring innovation capabilities and cultures
• Give examples of companies measuring intangibles and innovation
• Apply best practices to make intangibles more tangible and accountable to justify budgets