It’s a fine balance getting the equilibrium between innovation required to drive value creation over the short, mid, and long term to create a sustainable business just right.  When things are good, we often believe the good times will go on forever.  And when things are challenging, it’s hard to divert resources away from solving the short-term crisis right in front of us.  In addition, the metrics to hold leaders accountable are very clear in the short term but are less clear for the mid to long term.  It is critical for Innovation Leaders to create a strategy that supports the business strategy and creates competitive advantage that can be leveraged for value creation across the board. Long term success requires forward looking investment into technology and capabilities that solve emerging customer challenges. It is also necessary to engage commercial leaders on key principles, partner to support them, and create metrics that help assess the strength of the portfolio for the mid to long term.

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