The Positive Impact of Corporate Commitments to Sustainability

The United Nations’ Glasgow Climate Change Conference (COP26) in November 2021 was a watershed moment for corporations in their commitments to address climate change. Over 30% of the 2,000 largest traded companies in the world (by revenue) promised to achieve net-zero by 2050. Over 30 financial institutions pledged to eliminate commodity-driven deforestation risks in their investment and lending portfolios by 2025. Energy companies committed to reaching 750 gigawatts of renewable energy capacity by 2030.

Against this backdrop, US consumers increasingly recognize the positive impact businesses are having. Nearly half of US consumers believe that utility, food, and technology companies are making a big difference on sustainability, according to recent research by The Conference Board Marketing & Communications Center in collaboration with The Harris Poll. Yet, the research also revealed that consumers want businesses to do even more.

As we commemorate the 52nd Anniversary of Earth Day, join us for a special webcast. We'll provide a deep dive into the gap between what consumers believe different industry sectors and policy makers are already doing and how much more they should be doing. We'll also discuss how companies and sectors are making incremental progress toward their sustainability goals and illuminate how they measure and communicate their progress to key stakeholders.

In this special webcast, we will answer these questions:

  • How consumers’ and companies’ view of sustainability is expanding beyond environmental issues.
  • Consumers’ sustainability priorities and how they align (or don’t) with corporate priorities.
  • How consumers rate industries on their sustainability records. Which are leaders? Which are laggards?
  • How can companies do a better job of conveying their sustainability story to consumers?

Who should attend: Communications executives, Marketing executives, Corporate directors, C-Suite executives, and leaders in sustainability, CSR, legal, finance, government affairs, investors, and other stakeholders interested in sustainability.

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Paul Washington Denise Dahlhoff, PhD Thomas Singer
The Positive Impact of Corporate Commitments to Sustainability
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The Positive Impact of Corporate Commitments to Sustainability

APRIL 22, 2022

The United Nations’ Glasgow Climate Change Conference (COP26) in November 2021 was a watershed moment for corporations in their commitments to address climate change. Over 30% of the 2,000 largest traded companies in the world (by revenue) promised to achieve net-zero by 2050. Over 30 financial institutions pledged to eliminate commodity-driven deforestation risks in their investment and lending portfolios by 2025. Energy companies committed to reaching 750 gigawatts of renewable energy capacity by 2030.

Against this backdrop, US consumers increasingly recognize the positive impact businesses are having. Nearly half of US consumers believe that utility, food, and technology companies are making a big difference on sustainability, according to recent research by The Conference Board Marketing & Communications Center in collaboration with The Harris Poll. Yet, the research also revealed that consumers want businesses to do even more.

As we commemorate the 52nd Anniversary of Earth Day, join us for a special webcast. We'll provide a deep dive into the gap between what consumers believe different industry sectors and policy makers are already doing and how much more they should be doing. We'll also discuss how companies and sectors are making incremental progress toward their sustainability goals and illuminate how they measure and communicate their progress to key stakeholders.

In this special webcast, we will answer these questions:

  • How consumers’ and companies’ view of sustainability is expanding beyond environmental issues.
  • Consumers’ sustainability priorities and how they align (or don’t) with corporate priorities.
  • How consumers rate industries on their sustainability records. Which are leaders? Which are laggards?
  • How can companies do a better job of conveying their sustainability story to consumers?

Who should attend: Communications executives, Marketing executives, Corporate directors, C-Suite executives, and leaders in sustainability, CSR, legal, finance, government affairs, investors, and other stakeholders interested in sustainability.

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