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Ivan Pollard
Center Leader,
Marketing & Communications
2020's dual health and social crises required marketing and communications executives to pivot in several new directions at once: marketing to housebound digital consumers; switching to crisis communication mode; and negotiating the post-George Floyd world, in which social dynamics and consumer dynamics seemed to merge. The Marketing & Communications Center, now under the leadership of Ivan Pollard, formerly the Chief Marketing Officer at General Mills, addresses today's complex communications challenges with timely and practical insights.
