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Marketing and communications teams are harnessing the new opportunities presented by AI. In this episode, Denise Dahlhoff, Senior Researcher in Marketing and Communications, and Steve Odland, President and CEO, both of The Conference Board, sit down to discuss widespread use and experimentation with AI in marketing and communications as well as the concerns that are arising. Tune in to discover:
To learn more, access the research report, AI in Marketing & Communications: Boosting Productivity—and Creativity, Too? here
C-Suite Perspectives is a series hosted by our President & CEO, Steve Odland. This weekly conversation takes an objective, data-driven look at a range of business topics aimed at executives. Listeners will come away with what The Conference Board does best: Trusted Insights for What’s Ahead™.
C-Suite Perspectives provides unique insights for C-Suite executives on timely topics that matter most to businesses as selected by The Conference Board. If you would like to suggest a guest for the podcast series, please email csuite.perspectives@conference-board.org. Note: As a non-profit organization under 501(c)(3) of the IRS Code, The Conference Board cannot promote or offer marketing opportunities to for-profit entities.
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