How Are Marcomms Execs Using AI?
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C-SUITE PERSPECTIVES

How Are Marcomms Execs Using AI?

Denise Dahlhoff discusses widespread use and experimentation with AI in marketing and communications as well as the concerns that are arising.

Marketing and communications teams are harnessing the new opportunities presented by AI. In this episode, Denise Dahlhoff, Senior Researcher in Marketing and Communications, and Steve Odland, President and CEO, both of The Conference Board, sit down to discuss widespread use and experimentation with AI in marketing and communications as well as the concerns that are arising. Tune in to discover:

  • The future impact of AI in the eyes of marketing and communications professionals, based on our latest research
  • What are the greatest concerns about AI’s use?
  • Why marketers appear to be making greater use of AI than communications executives
  • How AI helps productivity and creativity
  • How can AI help with development of strategy
  • Why are midlevel/junior marketers at the forefront of adopting AI in their work, ahead of senior marketers?

To learn more, access the research report, AI in Marketing & Communications: Boosting Productivity—and Creativity, Too? here

 How Are Marcomms Execs Using AI?

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Marketing and communications teams are harnessing the new opportunities presented by AI. In this episode, Denise Dahlhoff, Senior Researcher in Marketing and Communications, and Steve Odland, President and CEO, both of The Conference Board, sit down to discuss widespread use and experimentation with AI in marketing and communications as well as the concerns that are arising. Tune in to discover:

  • The future impact of AI in the eyes of marketing and communications professionals, based on our latest research
  • What are the greatest concerns about AI’s use?
  • Why marketers appear to be making greater use of AI than communications executives
  • How AI helps productivity and creativity
  • How can AI help with development of strategy
  • Why are midlevel/junior marketers at the forefront of adopting AI in their work, ahead of senior marketers?

To learn more, access the research report, AI in Marketing & Communications: Boosting Productivity—and Creativity, Too? here

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Experts in this series

Join experts from The Conference Board as they share Trusted Insights for What’s Ahead™

Steve Odland

Steve Odland

President and CEO
The Conference Board, Inc.

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Denise Dahlhoff, PhD

Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

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C-Suite Perspectives

C-Suite Perspectives is a series hosted by our President & CEO, Steve Odland. This weekly conversation takes an objective, data-driven look at a range of business topics aimed at executives. Listeners will come away with what The Conference Board does best: Trusted Insights for What’s Ahead™.

C-Suite Perspectives provides unique insights for C-Suite executives on timely topics that matter most to businesses as selected by The Conference Board. If you would like to suggest a guest for the podcast series, please email csuite.perspectives@conference-board.org. Note: As a non-profit organization under 501(c)(3) of the IRS Code, The Conference Board cannot promote or offer marketing opportunities to for-profit entities.


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