AI on the Fly: A Case Study of Live Film Generation

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AI: The Next Transformation

AI on the Fly: A Case Study of Live Film Generation

13 March 2025 / Guide & Reference

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Can open, affordable AI applications deliver compelling video content, transcribed from a live discussion, and replace the traditional internal promotional video at a higher speed and lower cost than an agency? An experiment to create an on-the-fly AI movie gives us one data point that informs a partial answer.

Key Insights

Leaning in and learning just requires commitment. It is not very easy to get started with AI, but once you do, it is easier than you might imagine to make something magical happen with the applications.
Seeing AI in action prompts you to act. Showing your teams what can be done, how it is done, how fast it can happen, and how the output measures up is the catalyst to accelerate with AI.
Fast is good, but good is better. AI can do wonderful things with speed and efficiency. It can create the draft, but we need humans to edit and finish the work.

What Goes into Making an AI Micro-Movie?

The objective was to surprise and delight the Corporate Communications: Driving the Business Forward event attendees in the room and show how easy it is to make a 90-second commercial using a simple AI application stack. We would take a 30-minute roundta

Authors

Ivan Pollard

Marketing & Communications Center Leader
The Conference Board

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Luke Tedaldi

Director, Digital Media
The Conference Board

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