Cutting Through: The role of the corporate website in the misinformation age

New data from The Conference Board C-Suite Outlook highlights diverging views on the importance of the corporate website and other owned media by department, by sector, and by country.

As trust becomes an increasingly volatile currency, how do you ensure your core assets are working as hard as they can for you?

What is the strategic role of your company’s website in the age of AI, misinformation, polarisation and a transforming media landscape?

Drawing on new research and best practice examples, this webcast will provide insights and practical advice for every executive looking to unlock the full, measurable potential of the most powerful channel that their company completely controls.

Live webcasts include the opportunity for Q&A with presenters, and access to slides and related materials. Can’t make the date? Register to receive the highlights.

Who should attend:
Communications executives, public affairs executives, marketing executives, customer experience executives, investor relations executives, CEOs, data analytics and measurement professionals, and HR executives.

 Watch Full Recording
Cutting Through: The role of the corporate website in the misinformation age
Our Privacy Policy has been updated! The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you acknowledge our privacy policy and consent to the use of cookies. 

MARKETING & COMMUNICATIONS WATCH

Cutting Through: The role of the corporate website in the misinformation age

FEBRUARY 06, 2025

WATCH NOW

New data from The Conference Board C-Suite Outlook highlights diverging views on the importance of the corporate website and other owned media by department, by sector, and by country.

As trust becomes an increasingly volatile currency, how do you ensure your core assets are working as hard as they can for you?

What is the strategic role of your company’s website in the age of AI, misinformation, polarisation and a transforming media landscape?

Drawing on new research and best practice examples, this webcast will provide insights and practical advice for every executive looking to unlock the full, measurable potential of the most powerful channel that their company completely controls.

Live webcasts include the opportunity for Q&A with presenters, and access to slides and related materials. Can’t make the date? Register to receive the highlights.

Who should attend:
Communications executives, public affairs executives, marketing executives, customer experience executives, investor relations executives, CEOs, data analytics and measurement professionals, and HR executives.

Marketing & Communications Watch

Marketing & Communications Watch is a webcast connecting you to thought leaders who will help you and your company cut through the noise and make your voice heard. Add to that our statistically-based research and your business will have a playbook to guide you into the future.

On-Demand Webcasts

This On-Demand Webcast is Complimentary.

WATCH NOW