With US Elections Behind Us, What’s Next for Internal Comms in 2025?
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Post-Elections 2024: What's Ahead

With US Elections Behind Us, What’s Next for Internal Comms in 2025?

20 December 2024 / Article

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Against the backdrop of societal polarization and an uncertain economic and political future, internal communications teams are figuring out how to keep employees at ease and engaged after the US elections. This article examines why more personal engagement with employees and building trust will be key in 2025—including by staying the course on strategy and values, according to communications executives at a roundtable organized by The Conference Board on how to engage employees and communicate internally after the elections.

Against the backdrop of societal polarization and an uncertain economic and political future, internal communications teams are figuring out how to keep employees at ease and engaged after the US elections. This article examines why more personal engagement with employees and building trust will be key in 2025—including by staying the course on strategy and values, according to communications executives at a roundtable organized by The Conference Board on how to engage employees and communicate internally after the elections.

Key Insights

  • After the election, employees’ top needs regarding their employer are a sense of trust, stability, and belonging—along with information on the business implications of the new administration.
  • Companies’ most common post-election responses include restating environmental, social & governance (ESG) and diversity, equity & inclusion (DEI) policies; not commenting on issues outside the company’s core business; better integrating marketing, comms, and human resources (HR) for consistent internal and external messaging; and offering more listening sessions.
  • Engaging with employees through dialogue, building culture, and focusing on employee wellness are what internal communicators consider the most significant business levers in 2025.

After the Election, Employees Want to Be Heard and Belong—And They Have Business Questions

Employees’ biggest current need seems t

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Author

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

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