Happy Leaders, Tight Resources
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Happy Leaders, Tight Resources

May 04, 2023 | Report

Our C-Suite Outlook 2023 showed that company leaders intended to prioritize marketing investment as a driver of growth, lead with digital transformation, and improve customer experiences. The corporate narrative around purpose, issues, and actions remained important but was secondary to inflation and the economy. In this context, how are the leaders of the marketing and communications functions set up to succeed and what is their state of mind?

AUTHOR

IvanPollard

Center Leader, Marketing & Communications
The Conference Board


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