How Corporate Communications Teams Are Using AI Tools
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AI - Marketing & Communications

How Corporate Communications Teams Are Using AI Tools

/ Brief

Chief communications officers in the latest wave of our tracker are accelerating their use of AI tools, driving the productivity of their teams and the quality of their work. The excitement of the possibilities being unlocked is balanced with concerns for accuracy, reliability, and creativity. Our latest wave of the CMO+CCO Meter explores the use of AI tools in more detail.

Chief communications officers in the latest wave of our tracker are accelerating their use of AI tools, driving the productivity of their teams and the quality of their work. The excitement of the possibilities being unlocked is balanced with concerns for accuracy, reliability, and creativity. Our latest wave of the CMO+CCO Meter explores the use of AI tools in more detail.
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Author

Ivan Pollard

Ivan Pollard Ivan Pollard

Center Leader, Marketing & Communications
The Conference Board

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