Investing in Profitable Customer Relationships
- Authors:
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Publication Date:
October 07, 1997
Companiesare discovering that loyal customers are profitable customers. The challenge isdeiciding which customers and products to invest in when looking to increase loyalty. This report provides information how to increase loyalty by targeting niche groups, capitalizing on tie breakers, becoming more creative in their marketing, and finding opportunities on the internet. It also provides information on how to market to the United States government as a customer.
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