Social Media and College Admissions: Higher-Ed Beats Business in Adoption of New Tools for Third Year

The University of Massachusetts-Dartmouth Center for Marketing Research Center gathered data to conduct one of the first statistically significant, longitudinal studies on the use of social media by college admission offices. The newly extended analysis shows that colleges and universities continue to embrace social media as their adoption of blogging again outpaces both the Fortune 500 and the fast-growing Inc. 500. The latest research shows 51 percent of colleges and universities have an admissions blog for their school.

This report was originally distributed by the Society for New Communications Research, which officially merged with The Conference Board in January 2016.