Lionbridge | The 2019 Excellence in Marketing and Communications Awards

Describe the Challenge

Managing change is hard. Managing change for 6,000+ people across 47 offices in 27 countries? That's even harder. 2018 was a year of new for Lionbridge: new brand, new website, new commitment to global communication. What was needed was a constant—a digital hub through which we could disseminate information, encourage collaboration, inspire inclusivity, and build a true community. We're a people-first company, and this was an opportunity to prove it to the very people who work here. With awesome technology, a strong vision from our CEO, and a couple of bulldog puppy photos, we pulled it off.

Define the Target Audience

6,000+ Lions (Lionbridge employees) throughout the world.

Some of our offices are big; some are really small—so we needed a way to give everyone the opportunity to be heard, to learn, and to contribute

Describe the Solution

We knew we wanted the Bridge to be more than a megaphone f