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August 05, 2019 | Brief
In today’s highly connected world, the business corporation has become a center of attention for many stakeholders: employees, customers/users, suppliers, and community organizers, among others. The communications function plays a critical role in cultivating relationships with these disparate groups. Corporate communications teams need to undertake this responsibility in a way that supports the company’s long-term strategic objectives, even as they operate in a 24-hour media environment and a social media-driven society that demands rapid response.
Our survey of 149 companies has uncovered trends in the way the function is evolving and how it is meeting increasing demands for information and reputation building.
Large public companies exhibit certain structural traits that suggest they are maneuvering the corporate communications function into a stronger position to influence business strategy. These traits include how they position the communications function’s leader among the company’s senior leadership and the type of experience they deliver on corporate strategy through a modern communications prism.
Writing is the most sought-after skill among communications teams. It’s a skill that always has been and likely always will be crucial to effective communications. But these days, it’s not the only one. In
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May 10, 2024 | Newsletters & Alerts
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