The positive attitude of the leaders of marketing and communications teams is beginning to soften. Increasing workloads plus the drive for improved productivity lead to calls for increased budgets which are not yet materializing. While this has been a consistent theme in recent years, many CMOs and CCOs are exploring new solutions to the challenge to make what they have work harder.

One of those solutions is the way in which CCOs, CMOs and their teams are beginning to use AI applications to drive productivity and creativity.

Come and find out what is driving these sentiments as we examine the latest wave of the CMO+CCO Meter.

The CMO+CCO Meter is a recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating through their work. It is balanced across sectors and business types. This wave was fielded in late June 2023.