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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
July 17, 2023 | Article
The positive attitude of the leaders of marketing and communications teams is beginning to soften. Increasing workloads plus the drive for improved productivity lead to calls for increased budgets that are not yet materializing. While this has been a consistent theme in recent years, many CMOs and CCOs are exploring new solutions to the challenge to make what they have work harder.
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