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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
The concerns highlighted by business leaders in the C-Suite Outlook 2024: Leading for Tomorrow are empowering the CMO to drive growth and lead innovation. The latest iteration of the CMO+CCO Meter highlights how the marketing function is preparing to rise to the challenge with a strong belief in its ability to deliver results with the tools and resources at hand. While concerns are emerging in terms of talent and the agility needed to adapt to the artificial intelligence (AI) transformation, confidence remains high.
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The Positive Mood of Marketing
June 27, 2024
CCOs Have Work to Do, but It Is Good Work
June 27, 2024
CMOs and CCOs Say Hybrid Work Mostly Works for Their Teams
March 15, 2024
Performance Metrics in Marketing & Communications: A Work in Progress
February 28, 2024
2024 Will Be Demanding: Are CCOs Ready?
February 27, 2024
CCOs Rest and Reset
November 21, 2023
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