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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
The concerns highlighted by business leaders in the C-Suite Outlook 2024: Leading for Tomorrow are empowering the CMO to drive growth and lead innovation. The latest iteration of the CMO+CCO Meter highlights how the marketing function is preparing to rise to the challenge with a strong belief in its ability to deliver results with the tools and resources at hand. While concerns are emerging in terms of talent and the agility needed to adapt to the artificial intelligence (AI) transformation, confidence remains high.
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Economic Uncertainty Slows Marketing’s Impact
December 10, 2024
Marketers’ Satisfaction Remains High While Sense of Recognition Diverges
December 10, 2024
As the Dust Settles, Communicators Get Back to Business
December 10, 2024
Communications Remains Vital but Loses Steam
December 10, 2024
High Job Satisfaction Among CCOs Drives Productivity & Business Growth
December 10, 2024
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