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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
Chief communications officers in the latest wave of our tracker (fielded before the Middle East disruption) remain very positive—in part, as a function of a quieting of the turbulence in their domain. Satisfied with their work, well equipped for what’s ahead, but sensing they have had a lower impact on their business over the last six months, CCOs are reframing their ambitions.
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