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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
Chief communications officers in the latest wave of our tracker (fielded before the Middle East disruption) remain very positive—in part, as a function of a quieting of the turbulence in their domain. Satisfied with their work, well equipped for what’s ahead, but sensing they have had a lower impact on their business over the last six months, CCOs are reframing their ambitions.
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Economic Uncertainty Slows Marketing’s Impact
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Marketers’ Satisfaction Remains High While Sense of Recognition Diverges
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As the Dust Settles, Communicators Get Back to Business
December 10, 2024
Communications Remains Vital but Loses Steam
December 10, 2024
High Job Satisfaction Among CCOs Drives Productivity & Business Growth
December 10, 2024
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