-
Email
Linkedin
Facebook
Twitter
Copy Link
After a major drop in the number of online ads in March and early April, early signs suggest small employers are leading the ramp up in hiring as the economy begins to reopen. The Conference Board®-Burning Glass® Help Wanted OnLine™ (HWOL) data series collects millions of online job ads in real-time and classifies them by occupation, industry, location and essentially any other type of information that can be extracted from the ad description. The real-time nature and deep coverage of the HWOL data series allows us to analyze the labor market in far greater detail and in a much timelier fashion than we could otherwise with traditional government surveys. This is an advantage that is exemplified by COVID-19 and its wide impact on the economy. Using the HWOL data series, we examined the hiring behavior of employers by their size between February and the last 4 weeks ending in May 10. To determine each employer’s size, we calculate the average number of ads each employer posted over 4-week periods in recent years prior to the COVID-19 outbreak. We believe there is strong correlation between the typical number of ads a company posts and the number of workers in that company- larger employers tend to hire in greater volumes, while smaller employers hire more sparingly. In the chart below, the top panel shows the number of active employers (i.e. employers who posted at least one ad in each period) in each week. The bottom panel chart shows the total number of new ads posted by employer size. Each of these measures have been indexed to their initial value as of March 1st so that we can more easily compare changes over time between groups of employers. Source: The Conference Board The chart shows that starting in early March, both the number of posting employers and the number of ads started to sharply drop. Unsurprisingly, the drop was far more dramatic for the smallest group—the many employers that used to post at most one ad every four weeks (blue line). These employers typically have smaller financial reserves and were quickly disrupted when the pandemic hit. In the four weeks ending in April 19, the number of ads in this group was almost 60 percent below February levels. But since April 19, the downward trend has begun to reverse. The two smallest groups of employers have begun to rise sharply in terms of number of active employers and number of new ads. Since many of these employers were forced to let go of their workers when their businesses were shut down, new hiring is likely to partly reflect filling of previous positions in addition to hiring for new positions.
February Jobs Report Hints at Growing Uncertainty
March 07, 2025
Q4 ECI Wage Deceleration Slows
February 07, 2025
Stability Underneath January’s Noisy Jobs Report
February 07, 2025
Robust Job Gains Close 2024
January 10, 2025
November Job Gains Rebound from Disruptions
December 06, 2024
Storms and Strikes Muddy October Jobs Report
November 01, 2024
Charts
Measure which job titles in corporate America become more or less popular over time.
LEARN MORECharts
how employers are reacting to shifts in the labor market and the ways in which they are working to combat the labor shortage
LEARN MORECharts
There has been a large increase in the share of office job ads that mention remote work since before the pandemic.
LEARN MORECharts
certain skills and groups of skills have grown more rapidly in demand, identifies individual skills mentioned in online job ads and groups them into clusters
LEARN MOREPRESS RELEASE
Online Labor Demand Increased in February
March 12, 2025
PRESS RELEASE
Online Labor Demand Increased in January
February 12, 2025
PRESS RELEASE
Online Labor Demand Decreased in December
January 15, 2025
PRESS RELEASE
Online Labor Demand Decreased in November
December 11, 2024
PRESS RELEASE
Online Labor Demand Increased in October
November 13, 2024
PRESS RELEASE
Online Labor Demand Decreases in September
October 21, 2024
All release times displayed are Eastern Time
Using Bonuses To Attract New Workers
September 14, 2021 | Chart
Skills Growing in Demand for Tech Jobs
March 11, 2021 | Chart
The economy is struggling to keep up with the rise in coronavirus cases
July 27, 2020 | Brief
What types of jobs will experience a large permanent increase in remote working?
July 13, 2020 | Brief