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Multicultural Consumer

This research, made possible by a grant from General Mills, is part of a series that explores the attitudes and behaviors of US multicultural consumers. The publications are based on biannual online surveys of 2,000 US consumers with Asian, African American/Black, Hispanic/Latino, and White (Non-Hispanic/Latino) heritage. The surveys have covered topics such as people’s attitudes and behaviors related to a range of product and services categories, as well as current topics.

Report

How Race Affects Consumer Reactions to Recession

While many consumers perceive something amiss about the US economy, their perceptions differ somewhat by race/ethnicity and income.

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Publications

Treating Employees Well Can Have Positive Ripple Effects in Consumer Markets

Treating Employees Well Can Have Positive Ripple Effects in Consumer Markets

November 06, 2023 | Quick Take

Managing Marketing & Communications Teams Amid Flexible Work and the AI Boom

Managing Marketing & Communications Teams Amid Flexible Work and the AI Boom

August 03, 2023 | Report

Balancing Employees' Flexible Work Expectations with Productivity Goals

Balancing Employees' Flexible Work Expectations with Productivity Goals

July 31, 2023 | Report

Consumers Still Value Homeownership as a Path to Achieving the American Dream

Consumers Still Value Homeownership as a Path to Achieving the American Dream

May 24, 2023 | Report

As Online Shopping Grows, Consumers Are Seeking Relief from Shipping Fees

As Online Shopping Grows, Consumers Are Seeking Relief from Shipping Fees

May 16, 2023 | Report

Young People Are Changing the Way Payments Are Made

Young People Are Changing the Way Payments Are Made

May 11, 2023 | Report

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Webcasts, Podcasts and Videos

The Power of the New American Majority

October 23, 2024 11:00 AM ET (New York)

CEO Insight Minute: How Can Companies Keep Their Teams Productive and Happy?

July 28, 2023

The Multicultural Consumer

September 29, 2021 12:00 PM ET (New York)

Attitudes and Behaviors: From Mobile Devices to Social Mobility

Attitudes and Behaviors: From Mobile Devices to Social Mobility

Upcoming Events

Expert Briefing

The Multicultural Consumer

Expert Briefing

The Multicultural Consumer

Press Releases / In the News

PRESS RELEASE

New Survey Uncovers Lessons for Selling Services

June 16, 2022

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