The Multicultural Consumer

New data from the US Census Bureau reveals that people of color accounted for the entirety of America’s population growth over the past decade. For companies, understanding what’s new—and what remains universal—about this increasingly diverse consumer base will be critical to sustaining success over the next generation.  

Gain insights from a new report from The Conference Board, made possible by a grant from General Mills that examines the pandemic experience, shopping habits, and values of multicultural consumers in detail. 

As an attendee, you will:

  • Discover how multicultural consumers faired economically during the COVID-19 pandemic and their expectations for the future.
  • Find out how multicultural consumers adapted their shopping habits during the pandemic and their buying preferences.
  • Explore the importance of food in signifying identity and driving purchasing behaviors.
  • Understand the values of multicultural consumers and how this knowledge can help businesses serve their diverse customers better. 

Who Should Attend: C-suite Executives and their teams, Academics, Researchers, Economists.

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Dana M. Peterson Denise Dahlhoff, PhD Edna Kane-Williams
The Multicultural Consumer
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WINDOW ON

The Multicultural Consumer

SEPTEMBER 29, 2021

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New data from the US Census Bureau reveals that people of color accounted for the entirety of America’s population growth over the past decade. For companies, understanding what’s new—and what remains universal—about this increasingly diverse consumer base will be critical to sustaining success over the next generation.  

Gain insights from a new report from The Conference Board, made possible by a grant from General Mills that examines the pandemic experience, shopping habits, and values of multicultural consumers in detail. 

As an attendee, you will:

  • Discover how multicultural consumers faired economically during the COVID-19 pandemic and their expectations for the future.
  • Find out how multicultural consumers adapted their shopping habits during the pandemic and their buying preferences.
  • Explore the importance of food in signifying identity and driving purchasing behaviors.
  • Understand the values of multicultural consumers and how this knowledge can help businesses serve their diverse customers better. 

Who Should Attend: C-suite Executives and their teams, Academics, Researchers, Economists.

Speakers

Dana M. Peterson (Moderator)

Chief Economist and Leader, Economy, Strategy & Fi…
The Conference Board

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Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

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Edna Kane-Williams

Chief Diversity Officer
AARP

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